This podcast was originally featured on Content Marketing Institute.

In this episode of This Old Marketing, Joe and Robert discuss Google’s move to insert ad-blocking into the web browser Google Chrome and what that means for marketers and advertisers. New research suggests that marketing skills are in high demand, while executives absolutely love long-form content. Rants and raves include content workflow and mission statements. This week’s TOM example: a content event in 1916.

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Robert Rose
Chief Strategy Officer | Content Marketing Institute
As the Chief Strategy Officer for the Content Marketing Institute, Robert Rose leads the client advisory, education and training practices for the organization. As a recognized expert in content marketing strategy, digital media and the social Web, Robert innovates creative and technical strategies for a wide variety of clientele. He’s advised large enterprises such as FedEx, Dell, AT&T, KPMG, Staples, PTC and Petco.

Robert’s highly anticipated second book - Experiences: The Seventh Era of Marketing, has just been published. His first book, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the “owners manual” of the Content Marketing process. Robert is also the co-host of the podcast PNR’s This Old Marketing. Follow him on twitter @Robert_Rose.
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