When it comes to looking for something you want to try—a new pasta dish, a new pair of shoes, a new table for your dining room—you really need to see it first. Humans are visual creatures. We use our eyes to decide if something looks good, or if it matches our style.
That’s the magic of Pinterest. Because everything’s visual, it’s easy to recognize an idea that appeals to your unique point of view. The second it catches your eye, you think, “That’s it!”
Pinterest is built for open-minded discovery. Just like when you’re out window-shopping. You see something that intrigues you, and you go inside. That’s how finding ideas on Pinterest should feel. And that’s exactly what we’re launching today.
Sometimes you spot something out in the world that looks interesting, but when you try to search for it online later, words fail you. You have this rich, colorful picture in your mind, but you can’t translate it into the words you need to find it.
At Pinterest, we’ve developed new experimental technology that, for the first time ever, is capable of seeing the world the way you do. Now there’s a way to discover ideas without having to find the right words to describe them first.
It’s called Lens (currently in beta), and it lets you use the camera in your Pinterest app to discover ideas inspired by objects you see out in the real world.