Two giants of social management and creative are teaming up to provide a frictionless way to create and share social content.

Martech Advisor reports that social management platform Hootsuite and Adobe are partnering to create an integrated solution that allows social managers to “access, edit, distribute, and measure the impact of social content directly from Hootsuite.”

As social becomes the backbone of most marketing strategies, tools and solutions that help marketers quickly create engaging social content is critical. This partnership is sure to be the first of many between social management platforms and content creation platforms.

Read more here.

Featured image: Martech Advisor

 

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