In its quest to clean up its news ecosystem, Facebook is working harder to prevent Pages from sharing inaccurate information.

And that involves hitting those Pages where it hurts: in their ad revenue.

TechCrunch reports that Facebook will begin preventing Pages featuring false news from buying any Facebook ads at all, regardless of whether the ad contains a disputed link. The goal is to shift incentives and help Facebook users access the most accurate information.

Will it work? Or will some groups find a workaround?

Read more here.

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