With video-watching becoming a group activity, Facebook is looking to capitalize on online engagement with Watch, a video feature it’s rolling out to small group of users today.

The social media giant is investing in original programming, offering a tab that will eventually be personalized for users over time. If successful, Watch could generate serious revenue for Facebook.

Is this the next step in the evolution of social video?

Read more at The Verge.

Featured image: Facebook

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