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Posts by: R. J. Talyor
“The answer will present itself” is a phrase that I hear a lot in digital marketing experimentation. Either statistical significance, time, or another factor emerges to declare the hypothesis true … more
Stuck in a motivational rut? We all go through them, but innovation comes from getting outside your comfort zone. Sure, you could go for a walk, find your center in … more
Mindfulness recently made its mark on the business world. I’ve read two books and subscribe to a Slack channel on the topic. As a result, I implemented some mindfulness practices … more
There is a stark difference between a marketing experiment and a test. In the past three months, I’ve talked to more than 100 digital marketers representing more than 75 leading … more