As marketers, we get caught up in the grind. We still make decisions based on intuition while knowing that marketing has turned into a science. Marketing tactics—creatives, offers, channels, analytics—are all-consuming, and draw our attention away from marketing evolution. But to be the best, we need to track marketing innovations and discover the ways that science combines with art and what’s coming next…before it disrupts us completely.
Our mission at The New New Thing is to uncover the science of marketing and pursue truth and transparency in marketing. The New New Thing stays ahead of the forefront of innovation, and provides digital marketing leaders with inspiration, how-to guidance, interviews and op-eds with industry leaders, curated digital marketing news, and data-driven insights.
If you have any questions about The New New Thing or Quantifi, send an email to firstname.lastname@example.org.