Where Marketing Finds Inspiration.
The New New Thing


As marketers, we get caught up in the grind. We still make decisions based on intuition while knowing that marketing has turned into a science. Marketing tactics—creatives, offers, channels, analytics—are all-consuming, and draw our attention away from marketing evolution. But to be the best, we need to track marketing innovations and discover the ways that science combines with art and what’s coming next…before it disrupts us completely.

Our mission at The New New Thing is to uncover the science of marketing and pursue truth and transparency in marketing. The New New Thing stays ahead of the forefront of innovation, and provides digital marketing leaders with inspiration, how-to guidance, interviews and op-eds with industry leaders, curated digital marketing news, and data-driven insights.

The New New Thing is owned and operated by Quantifi, a marketing experiments platform that optimizes digital ad budgets. Learn more about Quantifi at quantifi.ai.

Contact Us

If you have any questions about The New New Thing or Quantifi, send an email to editor@thenewnewthing.com.

Editing Staff

R. J. Talyor
Editor-in-Chief | The New New Thing
R. J. is a founder-in-residence at SaaS Venture Studio High Alpha and working on the launch of a marketing R&D platform for digital ads. He has 15 years of SaaS experience, formerly working for ExactTarget, Salesforce, and Geofeedia. He thrives on new technologies and innovations, which is why he launched The New New Thing as a resource for digital marketers to find inspiration and unleash new levels of creativity in their work. Read articles by R. J.
Liz Prugh
Managing Editor | The New New Thing
Liz is a tech geek, geek in general, and always aspiring #fiercefemale. Liz is managing editor for The New New Thing and previously worked for ExactTarget and Salesforce in marketing and customer success. Liz is also the co-creator of pop culture site PureFandom.com and channels her inner-nerd by hosting and moderating comic cons across the country. Read articles by Liz
Drew Beechler
Contributor | The New New Thing
Drew is a data-driven marketer with a passion for crafting exceptional brand experiences. He currently runs marketing at High Alpha, an Indianapolis-based venture studio, and previously held roles in content marketing and product marketing at ExactTarget and Salesforce. At High Alpha, Drew advises and runs marketing in the early days for the High Alpha Studio portfolio companies, helping them scale to their first $1M in revenue and build world-class marketing teams. Read articles by Drew
Jon Hubartt
Design Director | The New New Thing

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